Survive Sober October with Safe Sex

October is here, and with it comes crisp fall air, changing leaves, and the growing popularity of Sober October. Whether you’re taking some time off from alcohol or just looking for a refreshing new sip, you don’t have to skip the bubbles. At MAWBY, we believe everyone deserves a glass in hand when it’s time to celebrate, that’s why we created Safe Sex, our non-alcoholic sparkling brut rosé.

What is Sober October?

Sober October is similar to the popular Dry January trend and encourages participants to abstain from alcohol for the entire month. What began over a decade ago as a charitable fundraiser has grown into a global challenge embraced by celebrities, athletes, and anyone looking to reset or rethink their relationship with alcohol.

What Makes Safe Sex Special

Safe Sex is inspired by our fan-favorite brut rosé, Sex. All the fun—minus the alcohol. It starts just like traditional wine: grapes are fermented, flavors develop, and bubbles are born. We add brightness and body with natural flavors, grape-skin extract, oak tannins, and just a touch of sweetness. The result is a lively sparkling rosé that looks, smells, and tastes like wine—because, well, it is wine!

Pairing Safe Sex

Now that you know what it is, lets talk about how to pair it. Pairings are one of the best ways to elevate a glass of Safe Sex. Here are a few fall-friendly ideas to make the most of your Sober October:

• Fresh & Fruity: Raspberries, citrus slices, or dried apricots bring out the wine’s lively fruit notes.
• Savory Contrast: Try tangy goat cheese, herbed crostini, or mustard-glazed bites for balance.
• Sweet Touch: Dark chocolate–dipped strawberries or mini fruit tarts pair beautifully with its berry-kissed sparkle.

Mocktail Magic: Celebrating with Safe Sex

Looking for something a little more fun or complex? If you’re hosting friends or just want to mix things up, Safe Sex also shines as the star of a creative mocktail. Here are three ideas to shake, stir, and sip:

Safe Sex on the Beach

• 4 oz Safe Sex
• 1 oz orange juice
• 1 oz cranberry juice
• Splash of grenadine
• Garnish with an orange slice or cherry

Sparkling NA Sangria

• 4 oz Safe Sex
• 2 oz orange juice
• 1 oz pomegranate or cranberry juice
• Fresh berries and orange slices
• Garnish with mint

Raise a Glass This October

Whether you’re savoring it solo, pairing it with fall flavors, or serving up a round of mocktails, Safe Sex makes Sober October just as sparkling as any other month. Find it online, in stores, or in our tasting room, and let’s toast to mindful moments, cozy nights, and celebrations that include everyone.